My personal experiences on digital advertising: keywords, banners, impressions... How much do off-line marketing professionals know about them? And more to the point: are they interested?

Wednesday, September 20, 2006

The ideal "Google net"

There is no doubt that the ideal internet for Google cashflow is one with billions of blogs, each one with a single pageview per day. AdSense revenues would soar in this scenario. Google must instead disapprove single websites with a huge amount of pageviews, AdSense revenue sharing contracts that leverage that numbers and other revenue sources.

I state this because it seems Google cuts off traffic to these sites - usually topping them to their average maximum number of pageviews. An analysis of Datacenter seems to confirm this.

Does anybody has proof of this? Or more proofs?

Monday, July 03, 2006

The evolution of AdSense

The article "The evolution of Google AdSense" by Sharon Housley has recently appeared on a lot of websites. You can find it here, here and here, just to name a few.

It's a basic overview on how AdSense works for the uninitiated, but it does its job.

If you want a sample:

How Does Google AdSense Work?

The concept is simple: The publisher or webmaster inserts a java script into a website. Each time the page is accessed, the java script pulls advertisements from Google's AdSense program. The ads are targeted and related to the content contained on the web page serving the ad. If a web surfer clicks on an advertisement served from Google, the webmaster serving the ad earns a portion of the money that the advertiser is paying Google for the click.

Friday, April 28, 2006

Changing Media Choices

There is a major cultural shift occurring in how people use media for entertainment, news and information. Many traditional media outlets, such as newspapers and major commercial television networks, are seeing their customer base eroded by the emergence of new media outlets. The Internet has become the major driver of this change. In particular, a number of important applications tied to the Internet are creating new media outlets and drawing the attention of many, mostly younger, consumers. Examples include:

  • Podcasting Audio – This involves delivering programming via downloadable online audio that can be listened to on music players, such as Apple’s iPod. Many news websites and even other information site, such as blogs, offer free downloadable audio programming.
  • Podcasting Video – While audio downloading has been available for some time, the downloading of video to small, handheld devices, including cellphones, is in its infancy. Many television networks are now experimenting with making their programming available for download, albeit, for a fee.
  • RSS Feeds – This is an Internet information distribution technology that allows for news and content to be delivered instantly to anyone who has signed up for delivery. Clearly those registering for RSS feeds represent a highly targeted market since they requested the content.
  • Networked Gaming – While gaming systems have been around for some time, gaming systems attached to the Internet for group play is relatively new and becoming more practical as more people move to faster Internet connections. This type of setup will soon allow marketers to insert special content, such as advertising, within game play.

For marketers these new technologies should be monitored closely as they become accepted alternatives to traditional media outlets. While these technologies are currently not major outlets for advertising, they may soon offer such opportunity. As these technologies gain momentum and move into mainstream acceptance marketers may need to consider shifting advertising spending.

Marketers should also be aware that new media outlets will continue to emerge as new applications are developed. The bottom line for marketers is they must stay informed of new developments and understand how their customers are using these in ways that may offer advertising opportunities.

Tuesday, March 28, 2006

Digital advertising's promised "boom"

I hope my little digital advertising blog will follow this trend, too.

"Advertising in the Digital Age: Challenges and Opportunities," gives a five-year breakdown of digital advertising spending across Internet display, search, rich media, DVR, in-game and mobile advertising. Overall, the firm expects digital media to grab 10 percent of overall ad spending, or $23.5 billion, by 2010. Last year, the company said, digital media captured just 5 percent of ad spending, or $9.45 billion.

Thursday, March 16, 2006

Just another advertising player

If you were complaining about the number of online advertising networks, here is another one, fresh from Red Herring's website:

Microsoft started testing ads on its portal to build its share of online ad dollars.
March 15, 2006

Microsoft said Wednesday it has started testing online ads on Live, its new web services network, as the software giant tries to catch up with online rivals like Google and Yahoo that have successfully generated millions of dollars in revenue from online ads.

Microsoft said it will display ads from about 20 advertisers as part of a year-long trial program on the network, which includes the small business site Office Live, email service Windows Live Mail, and social networking service MSN Spaces

Tuesday, February 07, 2006

Amazon contextual advertising confirms it's dipping its toes into online advertising. The retail giant is testing a program to distribute third-party contextual ad links to its network of affiliates.

Though Amazon won't say who is providing the ads, a spokesperson says the retailer and the affiliate will each receive a cut whenever someone clicks through. Similarly to Google AdSense or Yahoo! Publisher Network, the ads are targeted based on the content on the page. The links will appear on the same pages as affiliates' links to products on Amazon.

"We believe that by working with a third-party to provide Associates with links to relevant Web sites, in addition to products on Amazon, that we can help them make more money from their sites," Andrew Herdener, an Amazon spokesperson, told ClickZ in an e-mail exchange. "This will help us maintain long-term relationships with our Associates community that provides an important source of traffic to Amazon sites."

News of the beta test spread through the blogosphere after Chris Beasley posted about being approached by the retail giant.

This could turn into something huge. is all about choices. It owns an award winning "customer review" system, an integrated "more choices" software, an impressive "explore product" feature. Integrating all these features into its own contextual advertising system could turn into a virtual classified space, capable of competing not only with Google but also with eBay...

mmh... food for thoughts.

Tuesday, January 24, 2006

Digital investigations

Red Herrring reports that the law is after 180solutions:

180solutions sells advertising and distributes advertising software on its own web sites and through a far-flung network of affiliates. Once installed, the software tracks users’ online movements and displays advertisements based on the sites they visit.

180solutions does successfully what all advertisers dream to do - the only difference? They didn't ask for permission:

180Solutions, which it has been investigating for more than two years, created a complicated web of affiliate relationships, or third-party software distributors, to dupe Internet users into downloading and installing its software on their computers.

We'll see how this will go on, but I don't take too kindly to unasked intromissions, especially in a critical piece of my life - my laptop. So I hope they get what they deserve.